April 2026 · 8 min read
Not every platform is good for every item. The right marketplace depends on what you're selling. Here's a category-by-category guide to where your items will sell fastest and net you the most.
Best: Poshmark (huge fashion audience, social selling), Depop (vintage/trendy, 0% marketplace fee US/UK).
Also good: Mercari, eBay.
Avoid: StockX, GOAT (aimed at sneakers and streetwear, not everyday clothing).
Tip: High-end designer pieces do well on Vestiaire Collective (17% but luxury buyers willing to pay premium).
Best: Grailed (dedicated menswear audience, 6% commission under $120, 9% at $120 and above), Depop (streetwear community).
Also good: eBay, Poshmark.
Tip: Grailed's audience pays premium for streetwear brands. A Supreme hoodie will sell for more on Grailed than Mercari.
Best: StockX (authenticated, transparent pricing, 7–9% seller fee by seller level + 3% processing), GOAT (similar, 9.5% commission + $5 seller fee, plus a 2.9% cash-out fee on your payout).
Also good: eBay (huge audience; eligible sneakers go through eBay's free Authenticity Guarantee automatically).
Tip: For deadstock/new sneakers, StockX/GOAT command higher prices because of authentication trust. For used sneakers, eBay or Mercari. See StockX fees | GOAT fees.
Best: eBay (largest tech buyer audience, best search for model numbers).
Also good: Mercari, Facebook Marketplace (local = no shipping), Amazon FBA (for new/sealed items at scale).
Tip: eBay's 13.6% fee is higher than Mercari's 10%, but electronics sell faster on eBay. On very expensive items, eBay charges only 2.35% on the portion of a sale above $7,500.
Best: Etsy (the marketplace built for makers).
Also good: Amazon Handmade (bigger audience, higher fees).
Tip: Etsy's fee stack adds up (6.5% + 3% + $0.25 + $0.20 + potential 12–15% Offsite Ads), but no other platform has Etsy's handmade buyer audience. See our Etsy seller guide.
Best: eBay (15.3% for media but huge audience), Amazon FBA (best for textbooks and in-demand titles).
Also good: Mercari.
Tip: Amazon's $1.80 media closing fee is unique — factor it in. For rare/collectible books, eBay auctions can get premium prices.
Best: eBay (massive collector community; trading cards and coins pay a little less than the 13.6% most categories pay), Whatnot (8% commission, live auction energy).
Tip: Whatnot's live selling format creates bidding wars — good for cards and collectibles where hype drives prices. See Whatnot fees.
Best: Reverb (specialized audience, 5% commission — one of the lowest marketplace fees).
Also good: eBay.
Tip: Reverb buyers expect detailed condition descriptions and are willing to pay fair prices. See Reverb fees.
Best: Mercari, Poshmark, Facebook Marketplace. Kidizen, the dedicated kids' marketplace, has closed.
Tip: Kids' items are often low-value, so fixed fees hurt. For cheap kids' items, OfferUp local pickup (0% fees) might be better.
Best: Facebook Marketplace (local pickup = no shipping), OfferUp (same concept).
Tip: OfferUp charges 0% on in-person sales, and Meta states no selling fee for Facebook Marketplace items picked up locally. Shipping furniture is expensive and risky — always sell locally if possible.
Best: Vestiaire Collective (17% + authentication, luxury buyer audience).
Also good: Poshmark Luxury, eBay Authenticity Guarantee.
Tip: Vestiaire's authentication adds trust. Buyers pay more for authenticated luxury. See Vestiaire fees.
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